JEFF MOUNTFORD
CO FOUNDER & CTO
(CHIEF TECHNOLOGY OFFICER)
InsurTech Adviser | Digital Transformation | Data & Automation
With 27 years in insurance broking, I’ve worked across every facet of the industry from contact center operations to cutting-edge insurance technology. My expertise spans Policy Administration System development & management, digital engineering, data/MI, data enrichment, aggregators, RPA, and application management, giving me a deep, end-to-end understanding of how to drive transformation in insurance.
I help insurers, brokers, and InsurTech firms modernise legacy systems, optimise digital workflows, and implement data-driven solutions that enhance efficiency and profitability. Having worked hands-on with automation, data strategy, and system integration, I bring both technical expertise and strategic insight to the table.
What sets me apart? I bridge the gap between insurance operations and technology, ensuring that innovation isn’t just a buzzword but a practical, results-driven reality. Whether you’re looking to streamline processes, enhance customer journeys, or future-proof your business, let’s connect and make it happen.
CO FOUNDER & CEO
(CHIEF EXECUTIVE OFFICER)
CHRIS JOLLEY
Insurance Strategy | Distribution & Partnerships | Product & Market Development
A highly respected, FCA-approved Senior Management Function Executive. Whether you're refining your distribution strategy, rethinking the customer experience, or launching a new product, I bring practical insight, a fresh perspective, and just enough healthy scepticism to challenge the status quo, in a good way.
Insurance doesn’t have to be boring, and neither should your strategy. I’ve always believed in making it engaging, effective, and grounded in real-world experience.
I started out 23 years ago selling insurance over the phone, and since then I’ve worked my way up to the C-suite. Along the way, I’ve had the privilege of working with brilliant partners across every stage of the customer lifecycle, helping manage billions in GWP and millions of policyholders.
Over the past five years, I’ve focused on leading strategy in some of the industry’s most critical areas: insurer partnerships, price comparison sites, ancillary product providers, claims management, and certainly not least, product governance.
What do I value most in my work? It’s not job titles or buzzwords. It’s my little black book, built on years of genuine relationships and true friendships, formed on the solid foundations of this incredible industry.
PRICING, DATA & COMMERCIAL MODELLING SPECIALIST
JOANNE BAGGALEY
Pricing Insight | Data Modelling | Enrichment Modelling | Commercial Modelling | Insurance Performance
I help clients make better commercial decisions through pricing, data and analytical insight.
Insurance performance depends on understanding the numbers properly: pricing, margin, rate strength, conversion, retention, product performance, customer value, enrichment signals and the commercial assumptions that sit underneath the business model. Without that evidence, it is easy to make decisions that feel right but do not stand up commercially.
My focus is pricing, data, enrichment and commercial modelling. I help clients challenge assumptions, interpret performance and understand where value is being created or lost. That includes looking at how data is structured, how enrichment can improve pricing and underwriting decisions, and how commercial modelling can support stronger trading, better segmentation, improved forecasting and more confident decision-making.
Data and enrichment are only valuable if they help the business make better decisions. Commercial models are only useful if they reflect the reality of how the business performs. I help clients connect both, so decisions are grounded in evidence, not instinct.
What do I bring? Analytical discipline, pricing insight and a practical modelling lens.
Good advice should not just sound right. It should stand up to the numbers.
INSURANCE TECHNOLOGY & SOFTWARE SPECIALIST
JASON BLOOR
Software | Policy Administration | Payments | Pricing | Enrichment | Technology Lifecycle
I help clients make sense of the technology that sits underneath insurance performance.
Insurance businesses rely on complex technology ecosystems: policy administration platforms, quote and bind journeys, rating, pricing, enrichment, payment integrations, customer portals, reporting, operational workflows and third-party services. When those components do not work together properly, performance suffers.
My focus is software, policy administration, payments, pricing, enrichment and end-to-end technology lifecycle management. I help clients understand how their technology estate supports, or constrains, the business they want to build.
That means looking at how systems are designed, integrated, configured, maintained and improved over time. It also means helping clients make practical decisions about where to optimise, where to simplify, where to invest and where legacy systems may be holding them back.
Technology in insurance should not just keep the lights on. It should support better trading, better operations, better customer journeys and better control.
What do I bring? A practical understanding of insurance systems, how they connect and how to manage them through the full lifecycle.
Good technology should make the business easier to run, not harder to change.
CLAIRE JOLLEY
OPERATIONS, DATA ENRICHMENT & FRAUD SPECIALIST
Insurance Operations | Data Enrichment | Fraud Controls
I help clients understand where operational performance, data and controls can be improved.
My focus is operations, data enrichment and fraud. These are areas where insurance businesses often carry hidden cost, friction and leakage. Processes may be manual, data may be underused, enrichment may not be optimised and fraud controls may not be working as effectively as they should.
I help clients look at how work actually flows through the business, where better data can improve decisions, and where stronger controls can reduce risk without making the customer journey harder.
What do I bring? Practical operational insight and a clear view of how data, enrichment and fraud controls can improve performance.
Better operations are not just more efficient. They create better outcomes.
JULIA EDWARDS
DIGITAL ANALYST
Digital Insight | Performance Analysis | Customer Behaviour
I help clients understand what their digital activity is really telling them.
In insurance, digital performance is not just about having a website, portal or online quote journey. It is about understanding how customers behave, where they drop out, which channels perform, what data is being captured and whether digital journeys are creating the outcomes the business expected.
My focus is digital analysis. I help clients look at the evidence behind their digital performance, from customer behaviour and journey data to conversion points, operational friction and areas where better insight could improve decision-making.
The opportunity is often already there. It is hidden in the data, the customer journey, the quote flow, the marketing performance or the operational hand-offs that sit behind the digital experience.
What do I bring? Structure, analysis and a practical view of how digital performance can be improved.
Good digital decisions should not be based on opinion. They should be based on evidence.
DESIGN, CUSTOMER EXPERIENCE & DIGITAL MARKETING
JADE TEW
Design | Customer Journeys | Digital Marketing | Customer Experience
I help clients create clearer, more engaging and more effective customer experiences.
Insurance businesses often underestimate the impact of design, content, journey flow and communication. A customer journey can be technically functional but still feel confusing, disconnected or hard to trust. That affects conversion, retention, brand perception and customer outcomes.
My focus is design, customer experience, customer journey and digital marketing. I help clients think about how customers engage with their brand, how journeys feel from the outside in, and how digital touchpoints can be improved to make the experience simpler, clearer and more effective.
That might mean looking at a quote journey, a landing page, a renewal communication, a digital campaign, a customer portal or the way a proposition is presented to the market. The goal is always the same: make it easier for customers to understand, engage and take action.
What do I bring? Creativity, clarity and a customer-first view of digital experience.
Insurance does not need to feel complicated. Good design helps customers see the value faster.
CLIENT DELIVERY & OPERATIONAL SUPPORT
MOLLY HACKNEY
Delivery Coordination | Client Administration | Governance Support
I help clients experience a smoother, more organised delivery process.
Consulting work only creates value when insight turns into action. That takes coordination, structure and follow-through. My role is to help keep client work organised, making sure actions are captured, documents are managed, deadlines are visible and delivery stays on track.
I support the practical side of client delivery, helping make engagements feel clear, controlled and professional from start to finish.
What do I bring? Organisation, consistency and attention to detail. Good delivery should feel simple for the client, even when the work behind it is complex.
