INSURANCE INSIGHTS

Everyone’s talking about AI and fair enough, it’s changing the way we work. But in insurance, the gap between what’s promised and what’s actually used is still pretty wide. You’ve got some firms doing clever things: predictive claims triage, intelligent underwriting assistants, fraud flagging at quote. And then others who’ve just bought a chatbot and called it transformation. The truth is, AI will transform insurance but only if it’s deployed with a clear purpose. Too many pr

We all love a bit of fraud tech, don’t we? AI-driven quote manipulation alerts. SIRA referrals. Smart pricing engines that tweak based on IP address and keystroke behaviour. But here’s the truth: none of it works without proper governance. You can throw as much machine learning at the problem as you want if the humans behind it aren’t joined up, you’ll just end up shifting fraud from one department to another. Most policy fraud isn’t clever. It’s persistent. And it’s usually

Embedded insurance has been the buzzword of the last few years and to be fair, the theory makes total sense. Meet the customer where they already are. Make it frictionless. Bundle cover into something they’re already buying. And yes, it can work. But for every slick embedded travel policy or bike insurance offered at checkout, there’s a dozen half-baked ideas where the customer doesn’t understand what they’ve bought, doesn’t value it, and doesn’t claim when they need to. The